Client
City of Rotterdam
An inclusive event for the regional audience
Every four years, the City of Rotterdam presents its Culture Plan in a festive way. The event announces which cultural institutions will receive funding.
The presentation took place in September 2020 at Theater Zuidplein, where only 30 people could attend due to Covid measures. To reach a larger audience, the event was scaled up to a hybrid format.
Preparation
Valo actively contributed to the programme and the broadcast approach. The event was livestreamed via Vimeo and made available online afterwards.
We worked closely with Theater Zuidplein’s technical team on lighting, show elements and task division, resulting in a smooth collaboration and broadcast.
Result
The number of online viewers was far higher than the number of subsidy applicants, and most viewers watched the entire event from start to finish.
The event was watched back twice as often as it was watched live and received more than 1,000 views in total.
What Valo delivered
- Multi-camera recording on location
- Professional direction and production
- Coordination of room audio and lighting
- Fast connection for sharp video
- Coaching for presentation and speakers
- Advice on video fragments
- Simple online registration flow
Price indication
For a comparable event, think of roughly €3,500 to €7,000 per production.
Client response
“It was very helpful that Valo took the full technical side off our hands. The confidence Valo gave us by coordinating with the theatre about the technology was extremely pleasant.”
Chris Nieuwstraten, City of Rotterdam