Client
Federatie Nederlandse Vakbeweging (FNV)
A strategic online campaign
FNV asked Valo to think along strategically about the best form and content for an online campaign about raising the minimum wage. The goal was to reach a younger audience in the run-up to the elections.
Together with FNV, Valo developed a total plan: a one-off livestream event plus a podcast series for deeper discussion.
Livestream and podcasting
For the livestream event, Valo used a professional mobile studio in Amsterdam. Specialists and stakeholders discussed the minimum wage live from the studio.
In addition, Valo recorded a podcast series led by a professional host. The podcasts explored the topics from the livestream in more depth. Because of the pandemic, the entire podcast series was recorded remotely through a fully digital setup.
Result
The livestream and podcast series strengthened the campaign message and reached not only union members, but especially younger voters. The remote recording setup was hardly noticeable for listeners.
What Valo delivered
- A professional mobile studio for the live event
- A fast livestream on location
- Speaker coaching
- Concept and format development for a recurring podcast series, including FNV-branded jingles, voice-overs and design
- Remote podcast recording with participants calling in from home
- Podcast editing and publication advice
Price indication
Indicative pricing: livestream €3,500 to €7,000 per production; virtually recorded podcast €500 to €1,000 per production.
Client response
“The production was pleasant, clear and communicative; a good mix of formal and informal, warm and involved, with expertise and genuine interest in the content.”
Lisette Olsthoorn, FNV, Voor 14