Client
A&O fund for water authorities
A webinar series as online strategy
A&O wanted to train water authority employees in ergonomic home working during the Covid crisis. The training had to be broadcast online, and A&O also wanted to be able to record future webinars themselves.
Valo was brought in to design and execute a strategy to reach the A&O target audience better online. Together we chose a series of webinars with high-quality video content.
Mobile studio and training
Valo built a large mobile studio at A&O’s location. A presenter led several varied live webinars that employees across the Netherlands could follow via livestream and chat.
Later, A&O employees became responsible for planning and running webinars themselves. Valo trained them in a do-it-yourself setup, allowing them to produce cost-effective webinars independently.
Result
The visual appeal and low threshold of the webinars led to higher participation and better response than traditional offline meetings or calls.
After a few training sessions, the team could create and share professional online content independently.
What Valo delivered
- Strategic online communication plan
- Mobile studio on location
- Studio styling
- Production of a high-quality webinar series
- Coaching for speakers and host
- Chat functionality for live questions
Price indication
A large webinar studio typically costs €3,500 to €7,000 per production. A multi-day tailored do-it-yourself training usually costs €2,000 to €5,000.