Client
De Nederlandse Loterij (DNL)
Assignment
Valo was asked to produce the weekly Lotto draw as a live online broadcast. In close collaboration with DNL and media agency Yune, an online TV format was developed.
Chosen platform: Facebook livestream
In a streamlined Facebook livestream, a professional presenter guides viewers through the weekly Lotto ball draw from a fixed studio setting.
The broadcasts are tightly directed, sharply captured and streamed without interruptions. For a lottery, transparency and reliability are essential.
Result
The draw result is available on YouTube and Instagram immediately after the live broadcast. By broadcasting online, De Nederlandse Loterij reaches its core audience of active Lotto players more precisely than through the old television draw.
What Valo delivered
- Concept and development of the online TV format with Yune
- Direction and recording of the live broadcast
- Sharp image quality and a fast stream
- A vision mixer for a flawless broadcast
- Autocue support for the presenter
- Live graphics for draw results
- Presenter coaching, make-up and studio styling with Yune
- Immediate on-demand availability of draw results