Great, original promotion of your online event is half the battle. Pushing short trailers and teasers on the social media channels where your audience hangs out drives higher attendance and strengthens your organisation’s image. And even after the event, social media is a powerful way to keep building your connection with your audience. Whether it’s punchy quotes from your event aftermovie or a teaser for a compelling online lecture — right after your online event, Valo produces expertly edited visual and audio snippets for your social channels.
Social media for events
Social media for events can be used in many ways. To start with, social media platforms are an excellent channel for streaming your online event, making participation easy and opening it up to a wide audience. Online events and livestreams are also known as longform content — not exactly snackable. But you can create engaging content by publishing short clips, teasers or quotes to keep drawing attention to your online event long after it’s over.
Promoting your event with event marketing
A good start is half the work. Time and again, we see great, professional events attracting disappointing numbers, simply because too little thought went into event promotion. At Valo we help you develop a social media strategy and work with you on what content to create and record in order to promote your event. Consistency is key in event marketing — think of a recurring format or a regular content series. Or making strategic use and repurposing of video content you’ve already produced.
The benefits of promoting your event on social media
Promoting your event on social media delivers the following benefits:
